If you read this book, you won't read it for the literary genius, or the fact that it'll win a Newbery Medal, because, frankly, it won't.
You will read it for the same reason you watched "Snakes on a Plane"; or ate the extra carton of bubble-gum flavored ice cream, even though you're on a diet; or you secretly danced to your old Spice Girls CD.
You read it because it's fun.
It's not written for contests, or to win anything; it's written to bring the tiniest bit more cheesy enjoyment into your life. Even if you don't admit it.